King Louie first made a name for himself in the mid-90s with the seminal lo-fi garage band, the Persuaders. The Reatards, featuring a 17 year old Jay Reatard, opened for the Persuaders on the very first Reatards tour, King Louie even played drums with the Reatards for a short spell. Later on, Louie, Reatard, and Eric Oblivian formed the short-lived garage rock supergroup, the Bad Times. In 2000, Louie and Adam Cox formed the power pop group the Exploding Hearts and co-wrote their only LP, Guitar Romantic (8.

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